A couple of weeks ago I attended the Estee Lauder event at the Seibu premium lounge, at Grand Indonesia. It was an introductory event for their new Advanced Night Repair Eye Serum Infusion.

As the place was very limited so there were only a handful of media and bloggers there, it was a small and intimate event. Traffic was so severe that day so a lot of guests were arriving quite late because of that.

Anyway, on the event we were explained thoroughly about this new eye serum infusion from the popular Advanced Night Repair line. As you might already know, the Estee Lauder Advanced Night Repair is already very popular. It is a comprehensive, high-performance anti-aging serum with 30 years of innovation. Basically it's a night serum that claims to be able to dramatically reduces the major signs of visible aging.

At the event, Mr. Erfan, the PR rep of Estee Lauder explains to us on how today's environment is very damaging to the skin. To help boost skin cells’ natural ability to repair DNA damage in the vulnerable area of the eyes this NEW Advanced Night Repair Eye Serum Infusion is packed with 3 powerful, high-performance technologies:

• Anti-pollution technology helps to continuously repair the appearance of damage to the eye area caused by every major environmental assault including ozone, pollution and UV rays.

• Exclusive Chronolux™ Technology helps support the natural synchronization of skin’s repair around the eye area at exactly the right time.

• Prevention and hydration: A high concentration of soothing anti-irritants plus a proprietary blend of antioxidants and high levels of proven Hyaluronic Acid work together to create the optimal environment for the natural protection and repair of the delicate eye area, thus helping reduce the look of dark circles and puffiness around the eye.

It was also explained that the skin around our eyes is different than the skin on the rest of our face. Therefore it is more fragile and needs special care to prevent unwanted signs of aging skin.

There was also a testimonial from one of Estee Lauder's loyal customer whose been using this eye serum for a while. She said she gains quite a lot of benefit from it especially on how her dark circles are beginning to diminish and the thin lines around the eyes are now more subtle than before.

So to sum it up, this Advanced Night Repair Eye Serum Infusion would help dramatically reduce the look of every key signs of aging around the fragile eye area such as fine lines, wrinkles, dark circles, dryness, puffiness, and uneven skin tone around the eye.

Anyway, after the main introduction event is over, we were then moved to another area in the lounge for a little bit of fun time. 

We all gathered in a long table and then on our table was a plastic tube filled with glasses and crafting tools. So each of us were assigned to do a fun crafting project where we decorated a pair of glasses with the tools and knick-knacks provided. 

It was fun and I enjoyed it but I needed more time to finish my creation, LOL. One of the media people who won the best decorated glasses received a prize from Estee Lauder.

Thank you Estee Lauder for inviting us to the event, I had fun doing the mini crafting project and I'm also glad to be able to try and learn about the new Advanced Night Repair Eye Serum Infusion. 

I'm glad to try it out because ever since I turned 30 I started using eye cream or eye serum because I think preventing is important. As long as we can delay the signs of aging, why not, right? ;p

Anyway, here are some other photos from the event:

 (Estee Lauder Advanced Night Repair line)

(media & bloggers doing the crafting project)

(my unfinished glasses ;p)

And what I wore to the event:

Purple/Black Top: The Limited

Pants: Zara

Heels: Charles & Keith

Bag: Ciciero

Bangles: Gifted