Event: ROXY High Tea / Summer '10 collection Preview

12:09:00 AM

A couple of weeks ago I got an invitation from ROXY to attend their High Tea / Summer 2010 Preview at Hotel Mulia. Of course I said yes, after the Sunsilk launching event that I missed earlier I don't want to miss another event. I'm glad I could make it this time.

The concept of the event is a preview of ROXY Summer '10 collection while having a High Tea together. It was held at Hotel Mulia, one of the best known hotel in Jakarta. I got there by 2.oo PM as the invitation stated but it didn't start until 3.oo PM because most of the guests (bloggers & fashion editor) were very very late.. tsk..tsk..

But anyway the event went great! We had great food, great drinks, great music and I met fellow blogger Nuniek who I've met at the Jammal Hamadi - FD blogger meet-up a couple of months back. I also met some new blogger friends as well as fashion editors from FEMINA magazine who sat next to me. We all change cards and chit-chat freely while sipping tea and munching on sweet patisseries.

According to the press release, there are around 40 VIP guests that were invited to the closed event, including Indonesia’s top Fashion Editor’s and Fashion Blogger’s to various other.

The event started with an introduction to the Roxy Global Brand Values which is "Naturally Beautiful, Fun & Alive and Daring & Confident". This was followed with a presentation of the Roxy Global Brand Promise, which is “Let The Spirit of The Mountain and The Wave Fill Your Heart” stemming from the iconic Roxy mountain wave heart logo.

You know what? I always knew that ROXY and QUIKSILVER are under one roof but although I knew that ROXY are for girls, I never noticed that QUIKSILVER is the brand for guys-only. Call me stupid but I always thought that Quiksilver sell stuffs for girls too, but apparently it's not ;)

Anyway, Mutia Ratna -- Indonesia’s Fashion Designer for Roxy presented the Summer 10 collection that is inspired by these three styles: the Hippie Chic Generation, Jubilation Era and Sailor Style. Highlights for the collections are Fashion Tees, Bikinis, Bags as well as Roxy accessories such as Glasses and Eyewear.

From the three style above, my most favorite is the Sailor Stripes. I don't know why but I'm really into sailor style these past few weeks. I love watching all their collection in the sailor stripes. I also love the Hippie Chic Generation because I always love bohemian style. And the Jubilation Era is very fun, colorful and retro.

The guests also have the opportunity to play mix n match with all the clothes and manequins provided. I teamed up with Nuniek to create our mix n match outfit for ROXY girl:

The other bloggers also make great outfit from the mix n match. After a moment of photoshoots and video session, the high tea event is over. I went home with many business cards (remind me I have to make a presentable business cards soon!), some new friends/contacts, and a big bag full of goodies!!

OMG, the goodie bag is so full of stuffs I can't thank ROXY enough for giving us these many free stuffs! Wait til you check what I got.. ;p

Before the goody bag pics, here is a pic of me taken by ROXY photographer. Deta, the PR lady from ROXY sent me this pic and I really liked it ;) Thanks Deta!

And here is the goody bag:

Each guests receive a ROXY bag like this one above, filled with these assorted stuffs below:

ROXY Summer '10 LookBook
ROXY Summer '10 CD
ROXY pen, keyring and pink ROXY lanyard

Detail of the pen, keyring and lanyard.

the other side of the keyring.

Giant Mug (double-sided)

A cool black leather oversized bangle.
(I saw other guests get the pink ones, both are so cute :D)

And a ROXY sailor tee!
This one alone costs IDR 245.000, thanks ROXY! I really like the tee:

Another following event was also held on Saturday that week. It's the opening of the ROXY boutique at Pondok Indah Mall, Jakarta. I didn't make it to the opening but still I would like to say a big thank you to Deta and ROXY who has invited me to the preview. It was a blast and would love to do it again :)

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4 thoughts & comments

  1. what a super fun event!!
    love that candid picture of you.. you look soo lovely!
    and goodie bag.. oh got me drooling! :D

  2. ahh you are so lucky :)
    pastinya seru bgt ya kaa...goodie bagnya bagi dong kk.hehe :P
    have a worderful day.cheers

  3. fabulous!!! envy you :p


  4. ada fotokuuuuu... #narsiskronis :D

    sooo happy meeting you again there yuri, and yes that was one fun & generous event, thanks to deta!

    ih beneran deh, itu foto candidnya kereeeennnn !! yg punyaku kok gak ada yah?? #teteup ^_^


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