News Flash: Make Up Forever Aqua Rouge

12:08:00 AM

Hi guys, I just received this new product info from Make Up Forever team, I received a press release introducing their newest range:

This fall, Make Up Forever is launching the latest edition to the Aqua range: the Aqua Rouge >>> a liquid lipstick that is applied in two steps, concentrated in color with a vinyl effect, for a sensational result and lips to die for!


Aqua Rouge is introducing a revelation for the lips. Coating your lips in a long-lasting vinyl lipstick is now possible. Thanks to this lipstick's sensational texture, the spotlight is on the lips! 

Aqua Rouge is waterproof and provides perfect coverage for extreme sophistication and unstoppable shine. It's brush and it's fluid formula allow precise makeup application, leaving incredibly beautiful and plumped lips that lasts all day long.

Two products come together for one bewitching sensual result: Aqua Rouge has a foam applicator to leave a concentrate of color on the lips and a brush tip for applying an ultra-shiny gloss.

How to wear it:

The liquid lipstick melts onto the lips and leaves intense, extremely high coverage and matte color.
STEP 2: 
The top coat delivers a vinyl finish and acts like a shield that protects the color. It also provides the lips with a feeling of comfort.

Aqua Rouge is available in 12 divine and intense shades:
 Natural Beige, Rosewood, Hazelnut, Chestnut Beige, Rose Brown, Red, Burgundy, Raspberry, Dark Raspberry, Mauve, Light Rosewood, and Pink.

Aqua Rouge intense formula offers:
  • Extremely intense color and total coverage thanks to the high concentration of pigments.
  • An easy to apply product with mineral powder (mica): in the form of thin layers, it improves the glide and the intensity of the colors.
  • A velvety texture, thanks to the gelling agents which offer a soft touch and a real feeling of comfort.
  • Extra long waterproof hold from the volatile oils and polymers that create a fine film that lastingly fixes the color.

For perfectly defined lips and an optimal sensual effect, Aqua Rouge can also be used with Aqua Lip, a high precision and waterproof lip contour pencil. Here's a picture on how to wear them for optimal result:

(click to enlarge)

The Aqua Rouge will be available in Indonesia on end of September 2012 for IDR 300.000,- each, and you can purchase it on all Make Up Forever counters in Jakarta (Plaza Indonesia & Plaza Senayan), Bandung (Trans Studio Mall), Surabaya (Tunjungan Plaza 4), and Bali (Beachwalk Bali).

The shades options are pretty intriguing, but there are two colors that seems very interesting for me, the Raspberry (#9) and Burgundy (#10) ones. Which one is your favorite shade from the above that you want to try out the most?


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